Proud of

Ib Thordal
8. maj 2018
5 min læsning

Proud of, was the expression that FUJIFILM used when they launched the new camera FUJIFILM Camrea X-H1 in March / April this yaer 2018

What is Proud of ?

FUJIFILM are working intelligent and that makes me, as working for FUJIFILM as a KAM and business developer in Denmark for FUJIFILM, proud of being a member of this fantastic team. They listen – they think smart – they have a huge understanding of the term around Kaizen and to support their customers very cleverly!

Here it comes:

Today we launched a new firmware for the "old" FUJIFILM X-T2 and this combined with a price drop and a HUGE firmware upgrade that makes this camera a FUJFILM X-T2 Mark III isch ( As all the competitors would have called it and done) for as much as 0,00 DKr - Yes you are reading it right - 0,00 Dkr is consumer oriented business at the highest level I have ever worked with - PERIOD!

Why not earn money on it? - why earn money on it!

This makes me Proud of - that we update and listen to our customers and constantly keeps on developing on the cameras that is out there and makes the ones on the shelves in the stores increase even more in value, without you / us as consumers needing to go out and sell our X-T2 Mark II - loose money - and then buy the same camera with an new firmware update in for more money then the Mark II !!!

What’s not to like!!

I think this is why our customers always tells us that we smile al the time - maybe because we are Proud of - that we feel confident and proud of delivering great stuff to the photography industry at such fantastic terms.

One could ask - is it clever to give away stuff for free ?

Maybe not - but on the other hand, it makes us as user confident in the product - confident in our investment in particular - and it frees us to spend the money we would have lost in the transaction between the mark II and III, to invest it in new lenses or other gear that maybe develop us as photographer even more - I generally think so because it makes it possible to invest in new areas for less money and then move on further with our photography - or simply just enjoy the new free stuff and the investment in the camera.

How easy and clever can it be - exactly that easy!!

I am Proud of !!

For those of you who does not know the FUJIFILM X-T2 Camere- then here is some boring facts ( The pictures and colors is what counts - see the pictures longer down)

-FUJIFILM X-T2 mirror less camera

-24 Mio Pix - APS-C / X-Trans CMOS Sensor

-4 K Video

-F-LOG on card or out

-Fujifilm film simulations (Velvia - Sepia - Classic Chrome - Pro negative - Across etc. etc.

-Weather proof camera in full magnesium hard body

-Exposure triangle with - shutter - ISO and exposure wheels

-Customizable in all possible ways - buttons - menus etc. etc.

-long time exposure

-Bracketing modes film simulation - exposure etc. etc.

-25+ FUJINON lenses available from 10-400mm (15-600mm 35m Equivalent - 1285mm -with 2.0 extender on 400mm lens)

This is a highly recommended camera from my side - and here is some pictures off mine taken with the camera :

Below my pictures - please fell free to read the 2 blogs about the camera and firmware up grade made by Eivind Rohne and my very good friend Jonas Rask

All in all a full blown Professional camera at a fairly nice consumer price:

-House in Black 11.999 Dkr

-House in Graphite Silver 12.495 Dkr

-Kit with XF18-55mm lens 13.999 Dkr

Way below the competitors and the specs way above the competitors or even, but at a way lower price - what’s not to like.

See more on: Fujifilm-x.com

(Product pictures taken by Jonas Rask - Jonasraskphotography.com)

This is what it gets on top of the few things mentioned above with the new firmware update

1.Addition of “Focus Bracketing” The update will enable the photographer to shoot focus distance bracketing up to 999 frames. When the photographer starts shooting, the focal location is shifted with each activation of the shutter by the step of focus shift set from 1 to 10.
2.Compatible with the newly developed cinema lens FUJINON MKX18-55mmT2.9 lens and FUJINON MKX50-135mmT2.9 lens The upgrade will add compatibility for the newly developed FUJINON MKX18-55mmT2.9 lens and FUJINON MKX50-135mmT2.9 lens 1) Aperture information can be displayed on the monitor. The upgrade allows users to select T-stop or F-stop. 2) The upgrade allows users to check the focus distance with the distance indicator shown on the monitor. 3) Automatically corrects the distortion and the color/brightness shading. 4) Camera automatically calculate the White Balance based on the lens position and deliver the color expressions with Film Simulation modes.
3.Enlarged and customizable indicators or information The upgrade allows users to enlarge indicators and information in the viewfinder and/or LCD monitor. This upgrade will also enable users to customize the location of where the information is shown on the display.
4.Addition of F-log SD card recording The upgrade allows users to record F-log movie data into their SD card.
5.Addition of 1080/120P high-speed video mode The upgrade allows users to shoot 1080/120P high-speed video (1/2, 1/4 and 1/5 speed slow motion), ideal for recording spectacular slow-motion footage.
6.Enhanced Phase Detection AF Latest updates to the AF algorithm provide the following performance enhancements : 1) The low-light limit for phase detection autofocus has been improved by approximately 1.5 stops from 0.5EV to -1.0EV, raising the precision and speed of autofocus in low-light environments. 2) The range at minimum aperture has been expanded from F8 to F11. For example, even when using the XF100-400mmF4.5-5.6 R LM OIS WR with the tele converter XF2X TC WR, phase detection autofocus can now be used. 3) Major improvements have been made to the AF-C performance while operating the zoom, which provides major benefits when shooting sports and other scenarios in which the subjects moves unpredictably. 4) Finely-detailed surface textures of wild birds and wild animals can now be captured at high speed and with high precision as a result of improvement in phase detection autofocus.
7.Addition of “Flicker Reduction” For enhancing the quality of indoor sports photography, the upgrade allows users to reduce flicker in pictures and the display when shooting under fluorescent lighting and other similar light sources.
8.Addition of “Select Folder” and “Create Folder” Enables the user to choose the folder in which subsequent pictures will be stored. And also enable to enter a five-character folder name to create a new folder in which to store subsequent pictures.

This is a highly recommended camera from my side - and here is some pictures off mine taken with the camera:

Below my pictures - please fell free to read the 2 blogs about the camera and firmware up grade made by Eivind Rohne and my very good friend Jonas Rask